A new chapter for our Amsterdam Brand Store
Life in the city is constantly changing. New things emerge, and old things are replaced. To keep pace with the rhythm of the city, we’ve also taken a fresh look at our Brand Store in Amsterdam. What does a brand store need to offer today? How do we adapt it to the needs of the times?
With those, and other questions in mind, we’ve transformed our location on the Van Woustraat into a hybrid spot where design, service, and hospitality come together seamlessly. This makes our brand store not just a store, but a vibrant spot where you can find the complete Veloretti experience, right in the heart of Amsterdam’s iconic neighbourhood De Pijp.
Designed with tranquillity and clarity in mind
Inspired by our own design philosophy, the new interior is rooted in clarity and restraint. No superfluous details, just a minimalist palette of raw concrete and brushed aluminium. A functional and precise aesthetic, where the pure materials tell the story and the bikes and people bring the space to life.
Space for experience and advice
The heart of the store is formed by two movable stainless-steel counters that create an open and flexible structure. Digital touchpoints are subtly integrated into the design (as on the Electric Two), keeping the focus entirely on movement, choice, and experience. Whether you’re stopping by for an initial look around, technical advice, or a no strings attached-test ride, our team is here to assist you in a relaxed environment free from the pressure of traditional sales.
Stop by for a coffee, feel the materials, and experience the new space for yourself.
Veloretti Brand Store
Van Woustraat 72, Amsterdam
Open Tuesday to Sunday.
