At the Speed of Life
We have always designed around the rhythm of modern city life. A tool for whatever your rhythm might be today. From being in the flow of the city to intentionally stepping out of it. Speed as a chance to slow down yet be on time. To squeeze in that extra stop or just stop along the way. In our latest campaign we celebrate these portraits of personal pace.
Sometimes the right speed is letting life meet you where you’re at. We hone in on that pace in our film, directed by Luca Werner. A portrait of Anne and Marie, mother and daughter, who make time for each other: to languish, to listen and to realize that it’s never too late to learn. The piano being one of many personal paces they share across their day.
The stills of the campaign—shot by Julien T. Hamon, with styling across the board by Marie Haustein—continue that feeling. Capturing leisure as an active resistance. Turning a few more km/h into an opportunity to slow down, all while keeping up. The chance for a walk, stepping off or even laying down, to be part of continuing on.
Taking the time to observe,
as you move at the speed of life.
Film directed by Luca Werner
Stills shot by Julien T. Hamon