About Veloretti
Learn what we are all about
Veloretti was founded in Amsterdam in 2012 when Ferry Zonder couldn’t find a lightweight, stylish, and timeless city bike for his daily commute. So he made his own. From these early beginnings, Veloretti has since grown into one of Europe’s leading direct-to-consumer bike brands, driven by the goal of making people’s daily commute a joy with smart, well-designed bikes that change how we get around.
In 2022, Veloretti joined the Pon bike family which includes other premium bike brands and concepts such as Swapfiets, Lease-A-Bike and Gazelle.
Veloretti Electric bikes are available exclusively in the Netherlands, Germany and Belgium.
Veloretti City and Kids bikes are available in the Netherlands, Germany, Belgium, France, Spain, Italy, Denmark, Ireland, Sweden, Finland, Austria and Luxembourg.
Latest Veloretti news
Veloretti grows nationwide retail network
Now with more than 35 stores for electric bike test rides, assembly and service.
Ivy and Ace Two win at iF DESIGN 2024
The Ivy and Ace Two won in the Bicycle category for the discipline of Product Design and were the only Dutch urban electric bikes awarded.
Too cool for school
The new school year is right around the corner, but luckily those corners can be made extra fun with a brand-new bike from Veloretti.
Veloretti wins the prestigious Red Dot Award
Ivy and Ace Two combine serviceable high-end industry-standard components with a stylish, minimalist design
Veloretti introduces the Ivy and Ace Two
The seamless blend of fully-integrated functionality and a modern, refined aesthetic has already been awarded the 2023 Red Dot Design Award
Veloretti joins the Pon.Bike family
Direct-to-consumer bike brand to continue operating independently in Amsterdam