Too cool for school

The new school year is right around the corner, but luckily those corners can be made extra fun with a brand-new bike from Veloretti. 

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The Amsterdam-founded bike brand is offering 10% off all of its kids bikes, so you can gear up for a stylish (and sustainable!) school run. 

Use the code ‘BTS10’ for 10% off all kids bikes from tots to teens (excluding accessories and outlet bikes). Valid from 1 until 15 September 2023. 

Kid’s range

Specially crafted in Europe for the next generation of explorers, Veloretti’s kids bikes are the perfect start to a balanced life. Some of our bikes for the bigger kids include:


Available in seven colours, the Maxi is made for the first day at school. Kids can get comfortable with detachable side wheels for support, then graduate to two wheels when they’re ready for it.

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  • Price: (€259 and €233 with sale)
  • Age: 3 - 6 years old
  • Rider height: 102 - 120 cm
  • Inseam length: minimum of 44 cm
  • Wheels: 16 inch
  • Weight: 8 kg

Favicon for Maxi Bike - Media Kit


With a small frame and big heart, the Junior is available in five vibrant colours. Your kid will be too cool for school on this ride. 

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  • Price: €299 and €269 with sale
  • Age: 5 - 8 years old
  • Rider height 118 - 136 cm
  • Inseam length: minimum of 52 cm
  • Wheels: 20 inch
  • Weight: 9 kg

Favicon for Junior Bike - Media Kit

About Veloretti

Veloretti was founded in Amsterdam in 2012 when Ferry Zonder couldn’t find a lightweight, stylish, and timeless city bike for his daily commute. So he made his own. From these early beginnings, Veloretti has since grown into one of Europe’s leading direct-to-consumer bike brands, driven by the goal of making people’s daily commute a joy with smart, well-designed bikes that change how we get around.

In 2022, Veloretti joined the Pon bike family which includes other premium bike brands and concepts such as Swapfiets, Lease-A-Bike and Gazelle.

Veloretti Electric bikes are available exclusively in the Netherlands, Germany and Belgium.

Veloretti City and Kids bikes are available in the Netherlands, Germany, Belgium, France, Spain, Italy, Denmark, Ireland, Sweden, Finland, Austria and Luxembourg.

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