Veloretti joins the Pon.Bike family

Direct-to-consumer bike brand to continue operating independently in Amsterdam

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Online bicycle brand Veloretti has been acquired by Cannondale and Gazelle parent company, Pon.Bike. 

Veloretti was founded in Amsterdam in 2012 and has since grown into one of Europe’s leading direct-to-consumer bike brands with a loyal following for its bikes designed to stand the test of time, both aesthetically and practically.

In 2021 Veloretti released its first urban electric bikes, Ivy and Ace, which were rated as a ‘Best Buy 2022’ by AD Fiets Test and are available for delivery in the Netherlands, Germany and Belgium.  

With over 60 employees, the company will continue to operate independently from its headquarters in Amsterdam under the leadership of founder Ferry Zonder.

Pon.Bike is part of Pon Holdings, the largest mobility group in the Netherlands, and has a portfolio of more than 15 premium bike brands and concepts such as Swapfiets, Lease-A-Bike, Gazelle, Urban Arrow, Cannondale, Cervélo and Kalkhoff. 

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About Veloretti

Veloretti is a direct-to-consumer bike brand driven by a mission to make people’s daily commute the best part of their day. All Veloretti Electric, City and Kids bikes are designed in Amsterdam and handmade in Europe.

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