FOREVER FORWARD.
VELORETTI teamed up with fellow Amsterdam-based fashion brand Scotch & Soda for the launch of a collection of Limited Edition Ivy’s, Ace’s and city bikes, in celebration of Amsterdam Proof, Scotch & Soda’s seasonal unisex rainwear capsule collection, designed to brave the elements in style, no matter the circumstances.
It was an amazing project to work on and a pleasure to work together with Scotch & Soda and the complete team. All fun and dedicated people to work with.
“Amsterdam and bikes are simply inseparable. More than a mode of transportation it’s a way of life in the city. We wanted to celebrate this together with Veloretti, who designs the sleekest and most stylish bikes in town, and bring joy to your daily commute here and abroad. With 6 different bikes in colors that match our latest “Amsterdam Proof” rainwear collection, we will help you stay dry and smiling no matter the weather conditions this fall.” (quote Stephane Jasper - CMO Scotch & Soda).
For us it was an easy decision to collaborate with Scotch & Soda. The look and feel of our Veloretti bikes match perfectly with the style of Scotch & Soda. This also goes for the idea to deliver a collection of limited-edition electric bikes and city bikes in celebration of the launch of Amsterdam Proof. When riding your VELORETTI in the elements, you want to look stylish too. All in the free spirit of Amsterdam. Our bikes, tailor made exclusively to the unique rainwear collection. Don’t hesitate, celebrate!
