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We just re-opened our Amsterdam brand store with a complete redesign that’s fit for the future. After recently releasing our first electric bikes, we collaborated with Amsterdam-based studio S-P-A-C-E Projects on a fresh design for their brand store, inspired by their recognizable bike frames. 

VELORETTI
VELORETTI

The store has been completely reinvented to fit modern standards and the diverse product offering of Veloretti. With the addition of our Electric bike range, we sought to combine the playful aesthetic with a more tech approach to design. This is translated in a modern plan, using minimal geometric shapes and a focus on tactility with materials such as softwood, high gloss laminate, and travertine. 

VELORETTI
VELORETTI
VELORETTI
VELORETTI

Pepijn Smit, founder, S-P-A-C-E-S; “A logo like a label on a tube, smart & elegant lines and great tactility and colors. For me, Veloretti is the most fashionable bicycle brand, which I wanted to emphasize in-store. Where fashion brands have (stainless) steel walls and soft fabric products, I did the reverse for Veloretti." Veloretti’s Brand Store is open from Monday until Saturday for test rides, bikes, and accessories. 

A logo like a label on a tube, smart & elegant lines and great tactility and colors. For me, Veloretti is the most fashionable bicycle brand, which I wanted to emphasize in-store. Where fashion brands have (stainless) steel walls and soft fabric products, I did the reverse for Veloretti. "


Veloretti Store
Van Woustraat 72
1073 LN Amsterdam