Veloretti redesigns brand store in Amsterdam

Interior inspired by the bike brand’s recognisable frames

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Amsterdam-founded bicycle brand Veloretti has reopened its brand store with a fresh new interior by design studio S-P-A-C-E Projects. 

One of the most recognisable elements of the renewed store is the tube wall, which takes inspiration from Veloretti’s iconic bike frames. To contrast the hard materials of the bikes, Veloretti went for a felt finish for the walls; ultimately making the tactility of both the products and the store a recurring theme.

For me, Veloretti is the most fashionable bicycle brand, which I wanted to emphasise in-store. Where fashion brands have stainless steel walls and soft fabric products, I did the reverse for Veloretti.  Pepijn Smit, founder of S-P-A-C-E-S 

The Veloretti brand store is open every day to test-ride the bikes. Customers can also purchase the Tricycles and Mini bikes plus accessories such as helmets, bells and carriers in-store.

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About Veloretti

Veloretti was founded in Amsterdam in 2012 when Ferry Zonder couldn’t find a lightweight, stylish, and timeless city bike for his daily commute. So he made his own. From these early beginnings, Veloretti has since grown into one of Europe’s leading direct-to-consumer bike brands, driven by the goal of making people’s daily commute a joy with smart, well-designed bikes that change how we get around.

In 2022, Veloretti joined the Pon bike family which includes other premium bike brands and concepts such as Swapfiets, Lease-A-Bike and Gazelle.

Veloretti Electric bikes are available exclusively in the Netherlands, Germany and Belgium.

Veloretti City and Kids bikes are available in the Netherlands, Germany, Belgium, France, Spain, Italy, Denmark, Ireland, Sweden, Finland, Austria and Luxembourg.

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